Roy Peer

Founder & CEO

Peer is an architect turned entrepreneur. After working for award-winning architects, Diller Scofidio + Renfro, in New York City, he went on to start a virtual reality company; which later sold to a notable Hollywood director in 2018. Peer is now the founder and CEO of PeerBasics, a data-driven products company that analyzes commerce trends and sales data to drive its product and brand launch decisions in multiple categories. 

PeerBasics and its associated brands work with production partners across the globe and sell to tens of thousands of United States retailers.